Jupiter, a dynamic Indian neobank, aimed to enhance user adoption but faced hurdles in key flows. Our focus was to redesign the Savings Pod and Security Onboarding experiences, applying behavioral science to reduce friction, improve discoverability, and align with user needs for a seamless digital journey.
The goal of this design phase was to translate research-backed insights into tangible, user-centered conceptual solutions for Jupiter's key flows. The objective was to design interventions that directly address identified behavioral barriers and usability issues.
The primary challenge during design was to effectively translate complex behavioral principles into simple, intuitive interface solutions. Ensuring seamless integration of automation (Savings Pods) and the progressive layering of security (Onboarding) were key hurdles, within the constraints of an existing app.
The envisioned outcome of this design phase is a set of clear, behaviorally sound conceptual designs for Jupiter's Savings Pods and Security Onboarding. These designs provide a compelling visual blueprint demonstrating how to boost feature adoption and reduce user drop-off by prioritizing intuitive control and user understanding.
The current onboarding flow requires users to complete multiple security steps on Day 1, including setting a 4-digit PIN and enabling biometric login. This may overwhelm or frustrate users due to the high number of security-related tasks presented upfront, potentially impacting user experience and increasing drop-off rates during onboarding.
Key features like “Create Pod” and “Auto-Transfer” are buried under the “Space” menu, with no inline nudges or defaults (e.g. “Round up purchases”), leading to low adoption—only 12% of active users set up pods.
The current onboarding flow requires users to complete multiple security steps on Day 1, including setting a 4-digit PIN and enabling biometric login. This may overwhelm or frustrate users due to the high number of security-related tasks presented upfront, potentially impacting user experience and increasing drop-off rates during onboarding.
How might we ensure new Jupiter users see clear value before security setup, making the process feel as natural and necessary as locking your new apartment after moving in, not demanded at the front door?
The previous homepage experience, while functional, lacked optimal discoverability for key features like Savings Pots. Important financial tools were less prominent, requiring users to actively search for them among other quick actions.
Our redesigned homepage strategically elevates key features like Savings Pots through a prominent, engaging empty state carousel. This approach directly tackles discoverability issues by presenting clear templates and a custom creation path upfront engaging the user to be curious about the feature, making saving a more intuitive and inviting experience from the moment users open the app.
Current Design Issue
The previous homepage left key features like Savings Pots hard to find. Users often lacked immediate guidance after onboarding, relying on self-discovery.
Our redesigned homepage elevates Savings Pots discoverability via a prominent carousel. Contextual coach marks now proactively guide users post-onboarding, making savings intuitive and inviting from the start.
The previous Pot creation flow was confusing, with a vague "Continue" button leading to an unclear destination. The initial "Save in Pots for phone" message added ambiguity, and its automation feature was hidden in a separate tab ("Recurring Deposits"), making automated savings hard to find and activate.
Our redesigned Pot creation screen transforms this. It offers clear templates to reduce guesswork and positions "Auto Transfer" as a visible, primary choice. This design empowers users to effortlessly create and automate their savings goals, significantly improving adoption.
The proposed redesigns present a framework for addressing Jupiter's user engagement challenges and achieving projected outcomes.
Conceptual solutions aim to significantly increase Pot adoption and slash security drop-off.
Further validation through user testing is envisioned as a critical next step.
The principles applied offer a scalable approach for future enhancements.